Sweet Shopping for Valentine’s Day with Mr. Chocolate

“Ladies don’t need us to remind them that it’s Valentine’s Day,” says chocolatier Jacques Torres.

February 14th is the single biggest day of the year for the chef, founder, and CEO behind the eponymous Jacques Torres Chocolate mini-empire of stores and cafes.

Female consumers at one of Torres’ Willy Wonka-like boutiques typically come in with a clear idea of what they want from his array of high-end confections.

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